Culinaria is a new catering company. Their specialty is Spanish paella, and they are gaining in popularity for events such as backyard gatherings and corporate parties. Their specifications for the logo were to draw from multiple ideas including Italian Ceramic Pottery for colors and style. One additional specification was that the “C” needed to be able to stand alone as an icon. I used a blend of font face elements to create the structure, added a few artistic touches and crafted the correct color combination to produce the final result in color and greyscale versions, in both vector and raster formats.